Be HO.A, be yourself.

Become your true, beautiful self.

HO.A is derived from the Taiwanese word for "good," representing "beauty" and conveying a concept of returning to "purity." Strip away unnecessary embellishments to find your true and beautiful self.

With "people" at our core and "environmentally friendly" as our goal, we insist on using "good" effective and safe ingredients to care for our skin and our lifestyle. We want to work with you to protect the concept of "pure nano plant extract skincare".

Authenticity and beauty need no disguise.

Brand Concept

• Physician-developed | Collaborating with traditional Chinese medicine practitioners with over forty years of clinical experience and product development, we pursue effective and cutting-edge skincare and biomedical knowledge. Our ingredients are rigorously selected and safe and beneficial. Each product undergoes repeated testing and trials on different skin types to ensure it is non-allergenic and safe before it is created.

• Exclusive Nanotechnology | Scientifically proven, for skincare essences to penetrate the dermis and restore skin elasticity, ingredients need to be at the nano level. Therefore, all HO.A products use an exclusive special nanotechnology process to nano-scale natural herbal ingredients. We hope that after using them for a period of time, you will see your skin truly nourished from the inside out.

• Pure, hypoallergenic, and additive-free | All products are free from animal testing and ingredients, and contain no silicone, alcohol, allergenic pigments, mineral oil, heavy metals, parabens, or SLS/SLES surfactants, minimizing skin irritation and providing a pure, hypoallergenic, and non-toxic skincare experience that allows skincare to return to its pure and beautiful state.

• Effective Ingredient Ratio | Developed and manufactured by a Taiwanese team, the brand controls the formula ratio of effective ingredients, adhering to the principle of "Less is more." Only truly effective and easily absorbed ingredients are retained and added in sufficient quantities to give the skin a noticeable skincare experience.

• Environmental Sustainability Initiatives | We use recyclable glass bottles and green, sustainable ingredients to replace petrochemical sources, reducing carbon emissions and pursuing a sustainable philosophy that combines aesthetics and environmental protection. In the future, we also hope to use environmentally friendly packaging materials for all our products.



• Prioritizing the skincare experience | We believe that building a brand ultimately comes down to the essence of the product. Only by making good products and valuing everyone's product experience can we have the opportunity to promote the concept of "nano-plant extract skincare" and create a good reputation.

Pure, natural, and non-toxic, with a focus on authenticity and beauty, we invite everyone to work together to refine our skin and restore its pure beauty.